Home Coffee Roasting
How much should I charge per pound for home roasted coffee?
I supply the cofee in a nice mason jar and deliver it to co-workers, friends, neighbors and members of my family. Often they pick it up from my house. It started out as a fun hobby, but the demand is growing every day. Up to this point, I’ve covered my cost’s – but I would not mind making a little extra for my efforts. Any help would be great!!! Thanks in advance.
What do you charge now?
What sort of coffee beans are you roasting: Arabica or Robusto?
A fair price for the mellow (and I think better tasting) Arabica could range from $6 to $9 a pound. After all, you are spending your time and LOTS of electricity and money for the mason jars. And Arabica beans, depending on your source, are not cheap.
For the more common Robusto (Colombian, etc) beans, you could probably charge $5-$8/lb.
Are you adding flavors? Tack on another $2/lb for that. I’d buy your coffee for that–sounds delicious.
Odd thing about human nature: if you make a good product and
charge a minimum amount, your product is considered “cheap” and your “market” will go away. If you price the exact same product a little higher, people will think it’s great and pay it.
Look at Starbucks, for example. I think the stuff tastes (and looks) like crankcase oil, but people willingly, gleefully pay quite a bit for their coffee. It’s a status thing, I guess. Go figure.
Hope this helps.
Good luck, “Juan Valdez”!!
Merry Christmas, too.
Home Coffee Roasting Nesco
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